Marketing & Content Lead

📌 Support & grow the team: Guide, mentor, and set daily priorities for 2 direct reports, while working with external freelancers when needed.

📌 Manage plan, channels & budget: Work alongside our CEO to set quarterly marketing OKRs, manage campaign budgets, and track what’s actually driving results. You’ll maintain overall oversight across our marketing channels (PR, social, paid, web, events) and evaluate channel performance, spot what works (and what doesn't), and guide the team's priorities accordingly

📌 Drive pipeline & lead gen: Partner closely with Sales to generate quality MQLs/SQLs and ensure our marketing supports real business growth.

📌 Drive Content Strategy & AI Search (GEO/AEO): Build and execute an ambitious content strategy (podcasts, blog, case studies). Drive our GEO/AEO visibility to ensure AI engines and market leaders cite Behavio as the authority in market research.

📌 Product marketing & messaging: Help launch new tools, refine messaging for our target audience, and keep our brand voice sharp across touchpoints.

📌 High-quality content execution: You have a sharp eye for detail, strong copywriting skills, and a great sense for visual design. You’ll ensure our website, landing pages, and content assets match Behavio’s high brand standards. 

A smart, curious, and proactive marketer who loves getting things done.

You don't need 10 years of executive experience. We care much more about your drive, strategic thinking, and ability to execute. You combine creative brand ideas with a focus on what actually works.

You'll be a great fit if you have:

👉 3+ years of hands-on experience in Content Leadership (SaaS, tech startup, or agency environment).

👉 Experience with demand gen & content: You understand how content converts into pipeline (MQLs/SQLs) and how to measure ROI.

👉 Readiness to lead: You have either managed people before, led external freelancers, or are a senior specialist ready to step into a leadership role.

👉 Experience with modern marketing trends: Solid understanding of SEO, AI workflows, and emerging AI answer engines (GEO/AEO).

👉 Channel strategy & prioritization: Ability to look at the big picture across multiple marketing channels. You know how to identify top-performing channels versus weak ones, allocate time and budget wisely, and steer the team toward what drives real impact

👉 Networking & Content mindset: Experience or interest in building content partnerships (working with podcasters or marketing creators)

👉 Commercial mindset: You understand client needs and enjoy connecting marketing activities with sales success.

👉 Fluent or Native English: English is our official company language and the primary language of the marketing team. 

💸 Compensation that matches your skills and experience

⏰ Flexible working hours with work-from-home options and the possibility of taking longer unpaid leave

✨Personal development budget for conferences, workshops, or learning materials

🍳 Weekly breakfasts and a daily supply of fresh fruit, snacks, and drinks at the office

💻 All the tech hardware you need, beautiful office space, and a dog-friendly atmosphere with an outdoor terrace, on-site bistro, free tickets to the DOX gallery, and courtyard parking

🏔️ Regular team meetups and trips — like a multi-day offsite at a mountain cabin

💙 Most importantly: a culture that genuinely values its people and the chance to be right there as Behavio expands globally

We are already changing how marketers build brands across 18 countries, working with more than 120 clients—including Decathlon, IKEA, and Philips. Alongside global giants, our portfolio includes fast-growing companies like Hedepy, Notino, and GymBeam.

Pioneers in implicit behavioral testing and research, we’ve evolved from an agency into a successful tech startup with global ambitions, focusing on the US and EU markets. 🌍

Our vision is to be part of every strategic growth discussion, partner with ambitious brands, and deliver key insights on creating maximum business value through brand building.

We deliver this through three core products: Brand Tracking, Market Mapping,  Ad Testing, where we’ve transformed modern behavioral methodologies into affordable, easy-to-use SaaS tools. And when an off-the-shelf solution isn’t enough, we back it up with strategic research.

We are known for being very selective about who joins our team. You’ll find people here who are smart, ambitious, yet kind and occasionally funny 😀. We love working together — in our latest survey, 89% of us responded with “❤️” when asked how much we appreciate our colleagues. We place high value on teamwork, practical no-BS intelligence (a “get straight to the point” approach), drive, and energy. We also strictly refuse to work with shady industries that profit from human misery.

We are backed by investors like Presto Ventures, J&T Ventures, Václav Dejčmar, and Netherlands-based Airbridge Equity Partners. We also have world-class advisors on board, such as Radim Svoboda — the brain behind Samsung’s global marketing strategy — and Nikola Pantovič.